Intrapersonal effectiveness

Definite aim, vision and repose are three attributes out of a long list that have been deemed â€Å"Qualities that make ordinary people extraordinary' Monsoon, M. C. And Hager, P , 2008). As a result, in this portfolio, I will conduct an indented analysis of my own interpersonal strengths and weaknesses in relation to those attributes that are likely to assist me in my perusal of success, and those attributes that are likely to assist me in my own career path as an investment banker.More specifically, I will be focusing on a reelection of my interpersonal effectiveness using the NEO ‘PIP measure of personality and associate these to my life experience. In conjunction to this, I also identify how I intend to build such attributes in regards to my career goals, which will be done in relation to the â€Å"SMART† criteria. 2. Interpersonal Effectiveness The definition of interpersonal effectiveness is given as ‘understanding yourself (and your goals, strengths, weakne sses, style and biases) and improving self-management skills, such as time management and stress management. (De Janis, Wood, Gotcha, Dodd & Schneider, 2006, p. 3). The detailed intricacies of interpersonal effectiveness will be cross examined through the use of the Big Five, a highly accurate hero based on the personality and performance of an individual. 2. 1 The Big Five An individuals personality can be defined as â€Å"the characteristic patterns of thoughts, feelings, and behaviors that make a person unique. It arises from within the individual and remains fairly consistent throughout life†, (Genera Cherry, 2014).Personality is commonly seen as being made up off number of attributes which can be defined as vast dimensions on which people vary, such as conscientiousness. Knowing which category we fit into in regards to major personality traits is likely to aid us in our pursuit to reach our personal and professional goals. Many contemporary personality psychologists beli eve that there are five basic dimensions of personality, often referred to as the â€Å"Big five† personality traits.The five broad personality traits described by the theory are extroversion, agreeableness, openness, conscientiousness, and neurotics, (Genera Cherry, 2014). It has been observed over time that certain personality traits can result in greater success in life on both a personal and professional level. In relation to investment banking, personality traits such as being resilient, charming and flexible have all been shown to align with 2. Analysis and reflection of results My personality test scores (see Table 1 below) show that I am high in extroversion and conscientiousness but low in Neurotics.This result labels me as an individual whose traits include characteristics such as excitability, sociability, talkativeness, assertiveness and high amounts of emotional expressiveness in the extroversion category, and high levels of thoughtfulness, with good impulse cont rol and goal- directed behaviors in the conscientiousness (Costa & McCrae, 1999). From both my personal and professional experience, I can see a strong connection between the rats of a extroversion and conscientiousness individual and myself.In the past I have been regarded as social and assertive (almost overpowering), but also a friend who is willing to help others solve their personal problems, all of which are characteristics of extroversion and conscientiousness. In terms of neurotics, I also feel as if the low score was an accurate scaling for me as I am a very positive young member of society who is blessed with the opportunities and success that life has presented me with so far. Table 1.NEO-PIP Results Dimension My score Neurotics 15/50 Extroversion 43/50 Openness to Experience 9/50 Agreeableness 27/50 Conscientiousness 35/50 that I do poses extroversion qualities which will help me in my pursuit to become a successful investment banker, but I also poses qualities such as c ompassion and thoughtfulness which might pull me back, (Sarah Butcher, 2013). Investment banking can be a cut throat industry where your personal decisions can determine the future of hundreds of peoples Jobs. If I let my conscientious traits get in the way of the bigger picture, I might not be able to perform at the top of the league.Although it might be perceived as a negative attribute, it is possible that to be successful in my reflections career, I need to learn to be less compassionate and let situations take on there natural course without trying to fix them myself. I plan on doing this by goal setting using the SMART criteria, and Kola's experiential learning theory. 2. 3 Goal setting My personal goal is to improve on the core elements of the trait â€Å"conscientiousness†, but rather than trying to increase my depth in this field, I intend to decrease my score on the NEO ‘PIP test over a period of twelve months.By doing so I will score low in all traits except Extroversion, which is where I need to be to excel and match the resonantly of a successful investment banker. By using SMART goals and experiential learning theory (Kola, 1984), I believe that I can set specific, measurable, achievable, relevant and timely goal of decreasing my conscientiousness to a score of below 25 on the NEO ‘PIP test. I aim on doing this by actively implementing a reflective learning method that will decrease amounts of sympathy, compassion and the need to solve issues that don't directly affect me.I will implement this plan using Kola's experiential learning theory (Salesman, C. K. , & Rider, E. A. (2008). This involves; 1. Understanding the importance f emotional intelligence in all aspects of life. 1. 1 . Self-awareness: Understanding and mastering my own emotions and being aware of their origins. 1. 2. Self- management: knowing my boundaries, only get involved in situations that will directly affect my personal and professional performance. 1. 3. Soc ial awareness: Becoming familiar with recognizing hierarchy within groups and knowing when to take control of a situation. . 4. Relationship management: Learning the ability to become unanimously liked by social groups, manage conflict, inspire and influence people to communicate clearly. 2. Join a real work group in a study area with a clear performance goal. 3. Incorporating communication strategies in the first group meeting, including 3. 1 Not blindly rejecting opinions or options that seem weak or lack creativity. 3. 2 Not forcing my ideas onto others, use â€Å"l suggest† or â€Å"l propose†. 4.Examining my behavior and performance by creating a reflective Journal at the end of each meeting, and seek constructive criticism to enhance my learning procedure and gain a higher understanding of the impression I leave behind. 5. Reflecting on my overall performance of the process and repeating all steps in a second work rope if necessary. Throughout this portfolio, I h ave reflected on my interpersonal attributes, and have set specific SMART goals to solve the primary imperfection identified (higher levels of conscientiousness than needed for an investment banker).First, I assessed my interpersonal effectiveness through the use of the Big Five model of personality. Second, I evaluated the likely implications of these attribute scores for both my personal and my professional success. Third, I identified one detailed SMART goal, which focused on decreasing my empathy, compassion and need to resolve issues hat don't directly affect me, and provided a detailed outline to show how I intend to meet this goal.In conclusion, I believe that although decreasing my conscientiousness might mean that I come across as a slightly less caring person, in the long run it will help me achieve my professional goal of becoming a successful investment banker.

Analyse the opening scenes of the film “Meet Joe Black” and discuss how death has been presented in the film

Imagine if the harsh harvester appeared personally to help dying people settle the little details of life that need to be handled before dying. In Meet Joe Black, a single man, who can take any bodily form, represents death. Rather than take life away for sport, he delights in the experiences that can be shared by those short on time but long on experience. Played by Brad Pitt, Joe Black. He enters into the lives of one family in a way that will change them forever. Anthony Hopkins plays a wealthy dying man of whom Joe Black wishes to understand and learn from. Black takes the body of a man who moments earlier had met, the daughter of blacks next victim. Black grows closer to her and subsequently learns about the little things in life that being an archetypical grim reaper would not normally be associated with Black. A compassionate grim reaper is the essence of the film †Meet Joe Black†, the personification of death wishing to learn from life! Analysis: Death has been presented in the form of a person. When we see Joe at the cafà ¯Ã‚ ¿Ã‚ ½ and then afterwards as death, they are two different souls. When we see Joe at the cafà ¯Ã‚ ¿Ã‚ ½, he is talking, and doing the right things. He is talking about life and he knows what to do, as well as knowing what to say. Where as Joe, (Spirit), walks incredibly strangely and at first he really doesn't know what to do and say, after a while he gets used to things. He eats peanut butter as if he hasn't eaten it before (which he hasn't.) American's love peanut butter, and it is quite strange to other people that he hasn't tried it before. The title of the film Meet Joe Black introduces us to someone. It seems welcoming. Joe is such a standard name, Allison said, ‘Joe was a nice name, and that it is strong and sturdy.' ‘Black' as in ‘Joe Black' seems very deep. The colour it self is likes something hidden. It symbolises something unpleasant. When I think of ‘death,' black normally comes to mind. Even to funerals black clothes are donned. It isn't a happy colour, so to funerals, people wear black to symbolise grief and sorrow. It's a painful colour, and to me, I think that is what black symbolises. It has hidden depths, and is very deep. There is a mixture of genres in this film. The different types of genres are romance and suspense. The romance scene's are between Joe and Susan. They fall in love. When Joe and Susan are talking, or whenever they are together, we can see that the camera angles are mid-shot so we can see there shoulders and above. Suspense is created when Joe dies in the car accident. Joe acts strangely and differently. It may seem strange to Susan who doesn't know that Black Is death. The genre of this film in my opinion is very mixed. It has romance, and it also has suspense. Once you figure out the film, and begin to realise what its all about you will definitely enjoy watching it. At the beginning of the film, when Bill Is having a heart attack, the scene seems scary, and for a moment, I thought Meet Joe Black was a horror film. Susan senses that there is something different with the Joe's that she meets. She obviously ignores it, and thinks that it's nothing. The reason why I think this is because at the very end of the film, when Joe comes back to life she senses that there is something different because she looks at him in a strange way, she seemed quite confused. It is almost as if she was staring at him. When Black (death) comes for supper at Bills house and meets Bill for the first time, Black then meets Susan. But it's the second time that Susan meets Black. Susan doesn't know that the two Joe's that she has met, are both totally different people. Black talks differently. This has a slight impact on Susan. I know this because when Susan confronted Black after the meal she said something along the lines of, â€Å"Why are you acting differently now?† At this moment .I got the idea that Susan may suspect something of Black, and knows that there is something different in him from the first time she had met him. People go to the cinema to relax, to get away from the house, to have some fun, and to be entertained. The sound, the big screen and the environment is much more pleasant than watching it at home. An excellent way of advertisement is a trailer of the film on the telly. The media also helps by publicising about the film on the television. Like premieres and reviews of the film. Death is symbolised as a person in this film. It begins from the point when Joe gets knocked over by two cars. The film continues and shows how Joe adapts to life, especially the different expressions in words, which he uses after a while. It's like being born again, because at first he doesn't know many words. But in Blacks case he wasn't really born, well not on this planet. In the beginning Black also walks strangely, soon he gets into the swing of things. His vocabulary also changes, when at the beginning he always used to say, †yes† frequently, but soon uses full sentences. Black also gets used to the surroundings for the short while he is with Bill, and day-by-day he learns and experiences new issues. During the course of the film Black falls in love with Susan, and so does Susan, who also feels the same way for Black. Susan and Joe kiss and also have sex in this film. It is very intimate and after sleeping together I feel that that they are inseparable, they are like one person, they really love each other a lot. At the end of the film, Black and Susan have a very heartbreaking and heartfelt goodbye. Events start occurring after Joe dies in the beginning of the movie. So Black then comes along in the film in the form of Joe. Death tells Bill that he is going to die. Bill makes a compromise with death. The compromise is that, death allows Bill to remain alive for a few days in order that Bill gives Black a taster of life on earth for a few days. Now Bill is on borrowed time to put his business in order. The characters in the film have all got something In common. In a way, all the characters have no sense of direction. The reason for this is because, at times, the characters do not know where they are going or even what they are going to do. Black is new to the craze of life on earth, and he doesn't know where things are going and leading too. This is the point for almost all of the characters in the film. They don't know what's going to happen next, and what lies ahead. It is a little like real life, you never know what is going to happen. The music used in the film is similar all the way through. Instruments used are, violins and mainly piano. There is a scary feel to the music. When Bill is having a heart attack at the beginning of the film that's when the scary feel to the music is at an extreme, and sudden point with the music being very tense. At times there was silences, during the film. The cover of Meet Joe Black has many things to consider. The lighting is on Joe. The colours used on the cover are blue and blacks. The lighting hits on the three key characters on the cover. The beaming light decreases slightly as you move on further from Joe (Black) who is played by Brad Pitt. Next are Bill and Susan. That's the lighting and it decreases in time as you go over in the row, the lighting shows that Joe/Black is the main character. The positions of the characters, on the front cover are that Joe (Black) is in the front which makes us believe he is the main character and has the lead role, which should really mean that the play i.e. film is based around him. William parish is behind Joe, in formatting (Position) of the characters on the front cover. Bill is looking at Joe, while Joe is looking straight ahead into the distance. As Bill is behind Joe it shows that Bill is lower than Joe in status, behind Bill is Susan. Susan is Bill's daughter. Susan is also looking at Joe, which leads us to think that everything revolves around Joe, which it does. The arrangements of the characters are in a zigzag form. The blurb on the cover is definitely useful. The title tries to welcome viewers to read it as well as watch the film. It is similar to a piece of persuasive writing. The title gives the viewer a clue about what the film may be about. But obviously every viewer will think differently, so perhaps this will carry temptation for what the film may be about and perhaps that's how you get high ratings in cinemas as well as the actors and actresses. Various things appeal to different people. The pictures also give of a certain vibe. In a way that the viewer will think ‘what's going on here, in this part'? The words have also been used in a spectacular way, the blurb and also newspapers comments on the film saying something along the lies of ‘This is a great film, it is a must see movie'. It tries to persuade people to watch it. If I was in a video store looking for a video to pick out and watch, and if I had read the blurb on the cover, and had also looked at the pictures, I'd definitely want to watch this film. I believe that there is life and death, and the last sentence on the blurb, â€Å"Bitter sweet tale of life and death.† Is very touching to me. It's also very catchy and means a lot in many different ways. I think that this film appeals to young people. The film is very romantic, I find the scene when Joe and Susan were departing from the coffee shop very overwhelming. It was a time of sorrow and shock, and not knowing whether they would get back together. First the two hearts meet and then depart, it was very sad. The reason why I thought it was shocking is because when Joe gets knocked over by the cars. I know that the both hearts are clenching to speak to each other and there was a sign of love as both Joe and Susan were continuously looking back at each other. Joe and Susan turned around a lot, as they departed, it showed they both liked each other very much. When Bill went into the library in his house and was going to meet Joe for the first time, I didn't understand because at first Bill was hearing voices and didn't know who it was until Joe came out of the curtains and saw Bill also for the first time, and for an instance I was really confused because Joe had said, ‘Bill would have to give Joe a taster of life' And then Bill would be able to leave his company in a reasonable position. In addition to Bill's business, drew is trying his best to take over the company. The company, that of which, Bill has tried to built from scratch. Death helps Bill near the end by regaining the company instead of losing it. During the course of the film Bill is going to celebrate his 65th birthday. His daughter Allison is preparing for it by organising a birthday bash. And on Bills birthday that is the day he is going to die. Marriage and relationships in the film have been symbolised very strangely. It's not like the normal relationships you may know. Susan and Drew are purposively supposed to be engaged and yet they don't show any affection, or some kind of love towards each other, like most couples. You can't tell that they are engaged. In fact I didn't even knew that they were engaged, until my teacher actually told me, it took me by surprise. I really couldn't believe it. The fact that these two people who are supposed to spend the rest of their lives together, aren't even in love. It is supposed to be special. You really should get married once in you're in life. It's supposed to be special. (Like a once in a lifetime opportunity). Which it isn't for them! It seems as though there is no love. For example, †Drew comes in from the helicopter and gives Susan a peck on the cheek.† Neither did he ask if she was ok, but just carried on with things. I have compiled some information from the Brittanica cd 2000, The motion picture has been defined as a series of images of space that are arranged in time of film language is quite different from that of reality and that conveyed by other arts, such as drama and literature. Showing the spectacular 24 frames, or still photographs, with dark intervals between them, energy second produces movement on the screen. Having created large new markets for its industry they decided to do the same abroad. Their objective coincided with the desire of the major American studios to extend their control of the international nation picture industry. Conclusion: Death symbolises something very deep. Its deep emotions, as it unfolds on us in a very different way. Death comes into the characters lives, and changes everything for them (life). This play really relates to the criteria of the 21st Century. Death plays a very important part as well as death having two different parts. Death touches many lives, as he falls in love with Susan, and has a slight bond with Bill. Meet Joe Black explores the honourable and material values surrounding and start from the powerful William Parrish (Anthony Hopkins) Parrish succeeds in seducing more than the viewer. He attracts the personification of his own fate, which quite literally knocks on his door. Arriving in the Parrish home after securing a body to materialize its presence, this â€Å"otherworldly† force, Death (personified as the handsome Joe Black, played by Brad Pitt), confronts his â€Å"host† with demands of learning from him those universal qualities the great man projects. Ultimately, Joe meets Susan, an encounter which tempts him to deviate from his mission, and which, ironically, proves to be a much higher lesson than he had bargained for. Meet Joe Black, is a film that dwells in its own energy, the rare luxury of its sets, and the irresistible charm of its people, all which portray a degree of elegance that pulls the viewer into a simply fantastic world.

The Pros and Cons of Police Discretion

Drawing the line between the appropriate functions of discretion among members of the police force remains to be an important component of policing. With the discovery of police discretion, there had been different debates as to its importance and hindrance in the application of law within communities. Many arguments have been placed as a result of such discovery and have prompted different set of opinions and views concerning its continued practice.In the end, by actively enforcing the needs of accountability and the synchronization of processes, the process of discretion can be minimized or limited at a certain extent wherein it is due compliant with the rule of law and objective in nature. The way policing has been practiced in the realms of law enforcement has spurred an enhanced approach in the dealing with crime prevention and maintenance of peace and security within a particular community. However, the subjectivity of interpretation among police officers when it comes to exerc ising discretion has resulted in various criticisms since its discovery.Due to this, there had been clamors for the abolishment and the promotion of its control. The paper seeks to showcase the relative pros and cons of police discretion. By showcasing its relative strengths and weaknesses, it exposes the reality behind the subjectivity and bias of such actions. Realizing such scenario, there is a need for a redefinition and structuring of police objectives that will ensure the application of the rules and laws while at the same time ensuring that police discretion is rooted on objectivity and accountability.Defining Discretion Before dwelling deeper in the relative strengths and weaknesses of police discretion, it is first important to emphasize on its meaning and its relationship with the police practice. By properly defining the term ‘discretion’, it may be proper to link it to the police practice since such term is associated with different meanings. Linking it with policing objectives, the term ‘discretion’ must actively partake and coincide with (1) judgment, (2) choice, (3) discernment, (4) liberty and (5) license (APSU, 2001).Seeing such, ‘discretion’ means the freedom in making choices responsibly under the circumstances aforementioned. â€Å"Discretion designates power or freedom to judge and decide what needs to be done in a particular situation† (Seri, p. 2). Establishing parameters and causes Also before elaborating on the strengths and weaknesses of police discretion, it is also proper to point out the relative causes of such concept and how it has cultivated the development of such practice. Determining such parameters, one must look at the variables or factors that enhance police judgments and leads them to practice discretion.Examples include (1) offender variables, (2) situation variables, and (3) system variables (APSU, 2001). Under the element of offender variables, the practice of subjectivity and prejudice somehow are manifested in the practice of law enforcement. â€Å"Gender and mental health status affect how police handle many incidents† (APSU, 2001). Such issue only brings about unequal practice and in the facilitation of sanctions and punishments for different violations. Another important variable involves the situation where the police enforces and uses discretion.It is in this situation that the priority is given on things that are unimportant rather than the actual case (APSU, 2001). This lack of logical judgment on what matters most often results in a biased and inaccurate results. Lastly, the system in a society also serves as an important and tool for the practice of discretion among the police force. The actual practice of discretion is dependent on the current situations that a system might be facing. Such system in relationship with discretion varies, that is why such practice also is different depending on the particular situation.(APSU, 2001) Pos itive Outcomes After the discussion concerning its definition and relative parameters and causes, the paper will highlight the positive outcomes of police discretion. One important outcome of the issue is that it legitimizes the role of the police not only as the protector of laws but at the same time they are given the interpreting power to analyze situations. â€Å"The police enjoy innumerable opportunities for discretionary judgment and wider margins of discretion than any other sector within the state apparatus† (Seri, p. 3).Another important outcome of the said practice is that it creates a different aura for the police force that practice discretion. The creation of laws are only relevant if they are ought to be enforced and practiced. â€Å"Their discretionary power allows police officers to transform the spirit of laws. With their interpretation of a particular issue, there is a legitimization of its overall hold of a particular society in creating control† (Se ri, p. 3) The practice of discretion also improves the way police enforces the rules and regulations stipulated by the law.Since they serve as the executor and protector of such laws, they are expected to address every challenges and hurdles given to them. â€Å"Like other â€Å"street level bureaucrats†, police officers must adapt to law and norms on specific situations, deciding on the extent which legal policy extend reflects the original law on the books† (Seri, p. 3). Lastly, the practice of police discretion is an important factor of police power and the maintenance of its hold and grasp of people within a particular community.The concept of discretion in itself is creating the determination of who are good and law-abiding citizens and who are criminals (Seri, p. 4). Such power remains to be vital in the overall functions of police practice. Negative Consequences Given the positive influences that police discretion creates, there are also implications in such pra ctice. One important consequence is the relative abuse of power among police officers in the issue of discretion. Such actions often emanates on both the extremity and unequal judgment given by authorities.â€Å"The exercise of police discretion to stop, search, arrest or charge suspects is now regarded as inevitable and not necessarily improper, given the limits of police resources, variations in the seriousness of offending behaviours and the inappropriateness of criminal law for dealing with some situations of conflict and disorder† (Bergen, 2005, p. 127). In addition, there seems to be a lapse and undue changing of laws that somehow have been an effect of irresponsible police discretion.Prior to its original function of responsible practice under the basis of laws, there is now a scenario that challenges the foundation of accountability and laws. â€Å"Discretion allows the police to challenge mechanisms of accountability and to erode the laws and rules that they are req uired to enforce, in part because of the proactive character of policing and the limited, retroactive character of accountability† (Seri, p. 4) Such misuse can create different problematic instances in the realm of law enforcement.The practice of discretion is often times biased and prejudiced upon citizens and results in a negative impression and simplification among races and ethnicity in society. There are â€Å"instances of police stereotyping, harassment and breaches of basic human rights† (Bergen, 2005, p. 127-128). Controlling Police Discretion Given the relative importance and challenges brought about by the issue of police discretion, there needs to be a controlling mechanism that will seek to prevent the misuse and abuse of power by police. By controlling such concept, the process becomes objective, justified, fair and equal.The last part of the paper seeks to showcase several approaches in creating a fair avenue for police discretion while at the same time ad dressing the individual needs of citizens as far as safety and security is concerned. One important realization is that police will continue to use discretion. (Kelling, 1999, p. 38). But in this setup, instead of creating an avenue for unjust and subjective interpretations, the manner in which it shall be applied should be dependent on a basis; laws and regulations in a particular state.Doing such actions can help enhance and prevent the process of bias and prejudice in apprehending alleged violators. Another vital criterion that can be exhausted in the process is the creation of rules and standards on as to how police practice discretion. Such feat may prove to be difficult in nature due to its relatively varied and diverse situations; however by making standards and rules, there can be a synchronized way of facilitating and improving the practice of discretion. It is a practice that is characterized as fair and equal treatment among different people.Moreover, there needs to be co ntinued training and development among police officers concerning amendments and changes in laws. Being familiar with such tenets can help prevent the occurrence of abuse and misuse of power. By actively cooperating among the citizenry and the academy, policemen/women can have a fair advantage and at the same time understanding within the community. (Kelling, 1999, p. 41). Accountability is the one often undermined and stepped on when police misuse their discretion.That is why, there needs to be a constant effort to enhance accountability while preserving the ability of the police to practice discretion. There needs to be an establishment of â€Å"accountability standards that identify competent and/or excellent performance violations of organizational rules, and incompetent and uncaring work, including performance with organizational rules† (Kelling, 1999, p. 38). Conclusions Indeed police discretion poses both positive and negative consequences in the community and society. On a high note, its importance in the practice of enforcement can clearly be seen. However, due to its uncontrolled state, it often leads to abuse and misuse among members of the police force. In the end, there is a need to control the practice of police discretion by placing and putting accountability and other important standards that can help prevent bias and subjectivity. In the end, after all such efforts had been made it still boils down to one common theme; the protection and maintenance of security among member of the community and society.

Early Childhood Education Essay Example | Topics and Well Written Essays - 3500 words

Early Childhood Education - Essay Example Forty-three percent of the students are EL population. One hundred percent of the students are Title I. The school consists of 36 classroom teachers, six support teachers, and eight and a half special area teachers. Twelve of these teachers have less than three years experience in teaching. The school has limited parental involvement as far as volunteering, however, the parents are very active in coming to special events such as music, reading, and other activates. Breakfast and lunch are provided for all students at no cost. The school also did not make AVP for third-grade math and reading. Due to this reason, the intervention periods are prolonged for the current year's third grade and the former third graders who are now in fourth grade. Class size for the research is ten students from each grade from kindergarten to third grade. There is also an instructional assistant for each group of ten children. The students are in groups of ten, three are monolingual, four are bilingual, an d three speak English only. Most of these students have only one parent due to the other parent either living in another country, currently in jail, or the child has never met the other parent. All the children with the exception of 3 monolingual children have been raised in the United States their whole lives.PurposeThis qualitative study aims to investigate the effectiveness of immersion program as the strategy for language acquisition, particularly English, in early childhood education.

Withdrawal reflex and habituation in the garden snail Essay

Withdrawal reflex and habituation in the garden snail - Essay Example There is many types of learning, the most basic form of which is non-associative learning. Surprisingly noticed even in primitive life forms, such as the protozoan Stentor coeruleus, it represents a type of learning where the organism becomes aware that some events are unrelated and irrelevant. The most common example of such learning is habituation. According to Thompson and Spencer, it is defined simply as "the gradual waning of an evoked behavioral response with repeated stimulation."3. In essence if an animal first responds to a stimulus that is neither rewarding nor harmful the animal reduces subsequent responses. There are two basic characteristics that separate habituation from the other types of learning. One is that it does not require conscious motivation or awareness to occur, and that it is stimulus specific and that does not cause a cause a general decline in responsiveness.The garden snail (Helix aspersa) is no exception when the process of habituation is concerned. Hab ituation in the Helix aspersa is well documented and easily observable, particularly in the withdrawal reflex of both the entire body of the garden snail, as well as the eye stalk. When the body or the eye stalk of the garden snail is stimulated, the Helix aspresa instinctively withdraws the entire body towards its shell or the eye stalk towards the body, respectively. This very simple and instinctive action, with the purpose of maintaining the structural integrity of the body of the garden snail, represents the withdrawal reflex in the Helix aspresa. ... When the garden snail is presented with a novel stimulus, the sensory neurons generate large excitatory postsynaptic potentials in the interneurons and motor cells. These potentials cause the motor cells to discharge strongly, leading to the rapid withdrawal of the body or eye stalk. As the stimulus is repeatedly presented, the synaptic potentials produced by the sensory neurons in the interneurons and in the motor cells become progressively smaller. In time, fewer action potentials are generated in the motor cells, and the behavior is reduced. Finally, the postsynaptic potentials become very small and fail to produce action potentials in the motor neurons, and therefore no behavior is produced. The reduction in the effectiveness of the synaptic connections between the sensory and motor neurons is what maintains the state of habituation that the garden snail has acquired. - Background Although the effects of the withdrawal reflex and the subsequent habituation are easily observable, the underlying principles have been scrutinized by the scientific eye. There are many scientific papers that deal with this issue. One of them, written by Steven Prescott and Ronald Chase explains the sites of plasticity in the neural circuit mediating tentacle withdrawal in the garden snail. With their research, they have managed to show that the different parts of the nervous system in the snail mediate different reactions when the withdrawal reflex is concerned. In an another paper, the same others try to explore the matter even further, with analyzing the neural circuit mediating tentacle withdrawal in garden snail, with specific reference to the competence of the

Sex Disparities in the Use of IV Rt-PA Essay Example | Topics and Well Written Essays - 2500 words

Sex Disparities in the Use of IV Rt-PA - Essay Example For the women who are 50 years and above they are less likely to be admitted in the ICU as compared to men. For the women they have to wait for a long time in the emergency section than for the men it has always been believed that men are at more risk when suffering from cancer as compared to the men. A woman suffering from stroke is much different from a man with the same disease. The disease ranges from the symptoms to the treatment process (Gerarld, 2009). ii. Loss of balance and dizziness. When you’re experiencing all this and having trouble when walking one might end up coming to assumptions that it is the intoxication process but these might be one of the symptoms of stroke. v. Severe headaches. When one is suffering from stroke one is likely to experience severe headaches now and then. In a recent study it was noted that 600 patients were found to be experiencing headache women are likely to have headaches than the men. The researchers have indicated that the physicians treat the women who experience stroke in a less aggressive manner than the way they handle men. There are so many differences between thesymptoms of a stroke in a man and in a woman. The rt-PA method of treatment stands for Recombinant Tissue Plasminogen Activator which is an enzyme that has proteins and it helps so much in the breaking of the blood clots. It is a very common method of the treatment of stroke. The research that has been taken in New York it indicates that women have got around 30% lesser odds of getting the treatment using the rt-PA method of treatment. The research has also touched on other sectors and the findings are that women are less likely to receive Thrombolytic treatment in the New York. Thrombolytic treatment of cancer entails the dissolving of the blood clot. The reason why there is a challenge in the chances of women to get thrombolysis is that timeliness

You decide Essay Example | Topics and Well Written Essays - 1000 words - 2

You decide - Essay Example Life is really complicated and we need to understand our aim and to do that we need to sit down and introspect. Many a time we come across situations in life where we have to make difficult choices and these difficult choices also decide our future, this poem is all about choosing the road which is less travelled, it also goes to show the courage of the poet who decides to take a path which is less travelled and there is a possibility of him getting lost but he is brave enough to try something different from others. This is what life is all about, we must be brave enough to trot a path less travelled, it may prove to be a wrong decision or it may prove to be a right decision, it is all about making choices when you are at the crossroads, this is what the poem is all about. At the very end the poet ponders over his choice, his life would have been much different had he taken the other road and this is very true. Our life would also be different had we made different decisions and had we taken the road less travelled, life is all about making the right, the most successful people often make the right choices. The poem has hidden meaning in it; the literal meaning of the poem is very easy to understand. A traveler reaches a fork in the road and is discombobulated because the road shows the traveler two choices, the traveler after much thinking, chooses the road less travelled by people. The figurative meaning of the poem reflects upon the choices that we make in our lives. We can either choose a road which is very frequently chosen by other people or we can choose to walk on a road which is hardly chosen by other people. After making our choice, we would always have regrets because the road not taken would always force us to think about the endless possibilities. This is what the poem is all about and this poem is really popular, Robert Frost became a household name because of this poem. Antithesis is quite conspicuous in the poem, the traveler has to

Knowledge, Truth, Belief Assignment Example | Topics and Well Written Essays - 250 words - 2

Knowledge, Truth, Belief - Assignment Example We know that when someone dies, they are gone forever. We don’t see the people who have died. They’re put in the ground, and we know that there is no possibility of ever seeing them alive again. Death is the ultimate reality that gives life meaning—because we know that once we’re dead, there may be some astral traveling to various yugas, but that life is the ultimate experience with realia. 2. One of the more contentious points in Descartes argument centers around the claim that God must necessarily exist because he is a perfect being, and a perfect being would not lack the attribute of existence. When this argument was first posed by St. Anselm in 1078, (almost 560 years earlier) a contemporary of Anselms, a monk named Gaulino, parodied this argument by suggesting that if someone could conceive of a "perfect island" then this perfect island must exist somewhere, since the idea of a non-existent perfect island (much like a non-existent but perfect God) would represent an inconsistency in ones thinking. Is Gaulino correct when he suggests that this kind of argument seems to open the door for the (somewhat sudden) existence of all kinds of entities so long as we conceive of them as being perfect? Explain. Descartes’s assertion that all entities exist because they are perfect produces a troubling difficulty that cannot be immediately remedied. As Descartes said himself, even he had doubts about certain issues. â€Å"All that I have, up to this moment, accepted as possessed of the highest truth and certainty, I received either from or through the senses. I observed, however, that these sometimes misled us†¦Ã¢â‚¬ 1 He is admitting, then, that the senses can deceive one when conceptualizing philosophical ideas. This doesn’t make him an expert, then, when he says that everything that truly exists has to be perfect—because we all know that there are many things in the world that do indeed

Marketing Strategies 4050 Research Paper Example | Topics and Well Written Essays - 2000 words

Marketing Strategies 4050 - Research Paper Example Our Java Cafà © would be focusing on customers who are environmentally conscious of their actions. While coffee is enjoyed by people of all ages, it is important to develop a primary target market so that we are able to develop a marketing strategy targeted towards this specific market. Our primary target market includes: Students: Students form a big part of the target market for Java Cafà ©. The Auraria Campus located in downtown Denver accommodates more than 40,000 students and thus could be a good potential market for our Java Cafà ©. Students have a hectic daily routine from pressures of work as well as having to survive on limited budget. Most students cannot afford coffee machines for themselves and rely on coffee shops for their daily cups of coffee. However, since they are on a limited budget, they cannot afford to buy from Starbuck or Mc Cafà ©, and thus they look for cheaper options that do not compromise on the quality of services. As our Java Cafà © offers Wi-Fi, it would be a further attraction for the students since this generation is addicted to the internet and travels with its personal gadgets such as cell phones, laptops etc. ‘For them, technology is not a thing to be considered. It is a way of life’1. Furthermore, students usually have a common hangout place where they can meet up with their friends and peers. In this case, word-of-mouth promotion can help improve sales for Java Cafà ©. Young Professionals: Young Professionals are another target market for Java Cafà ©. Young Professionals in Denver make up 64 percent of the total population and Denver has the highest number of college graduates. Professionals from surrounding counties also visit lower downtown during their pre-working, lunch time and after working hours. These college graduates and young professionals are also busy people trying to make a position in the corporate world. They usually visit the coffee

A written strategic analysis report (strategic management Essay

A written strategic analysis report (strategic management - Essay Example Apart from these food services, they also sell coffee-related accessories and equipment. Starbucks offer and sell all these products and services primarily through its own retail stores, and also offer its trademarked products through other channels like licensed retail stores. Along with these coffee-centric services, Starbucks also has an entertainment division and Hear Music brand, through which it markets media content like music, film as well as books. Importantly, they also pepped up the ambience of its stores to provide the customers a wholesome experience for socializing, which came to be known as Starbucks experience. Schultz always viewed the employees as the company’s â€Å"partners†, and optimally involved them in various processes, thus eliciting good productivity from them, which also elevated Starbucks’ performance. With this diverse portfolio, extensive reach and effective functioning, Starbucks became one of the well-known American brands, also a chieving good financial figures. However, with the onset of economic downturn in 2008, its financial figures started showing negatively, with its revenues as well as stock prices dwindling. In addition, the strong strategies and performance put forward by its competitors like McDonald, Dunkins Donuts and other area centric coffee chains also ‘ate’ into Starbucks’ customer base. With certain operational inefficiencies also creeping and negatively impacting the sales, its founder Howard Schultz brought himself in. That is, Schultz after running Starbucks since its founding, as its CEO and President, took an hiatus in 2001 and he was succeeded first by Orin C Smith and then by Jim Donald. With sales and financial figures in the red, Starbucks took over the positions of CEO and President in 2008 and initiated a series of strategies mainly focusing on optimizing operational efficiencies and also Starbucks brand and ethical image, through a series of Corporate Social R esponsibility (CSR) initiatives. Although, Schultz was able to salvage Starbucks sizably, there is still room for further improvements in the future. Starbucks Story Starbucks Coffee or Corporation was actually founded by three persons Jerry Baldwin, Zev Siegel and Gordon Bowker in 1971. In the initial stages, they sold coffee beans and other coffee related tools or equipments. Howard Schultz joined as an employee in Starbucks at its coffee shop in Seattle. Due to his optimum involvement and hard work, he was given a sort of leadership role and asked to go to Milan, Italy to study and understand the coffee market there. There â€Å"he discovered "the romance of the Italian coffee bar" and recognized the opportunity for Starbucks to be a place where people would come to share the experience of drinking great coffee rather than to simply buy coffee beans.† (Grant 2010). Finding that such type of coffeehouses, which not only offered services but also facilitated social experienc e, were non-existent in United States, Schultz advised the Starbucks management to sell coffee and espresso drinks along with the beans, seeing the potential to develop a similar coffeehouse culture in Seattle (starbucks.com 2008). However, the management team completely rejected his idea with a reason that entering the

Prepare a written business plan of (The Apple INC) on the Orbis Essay

Prepare a written business plan of (The Apple INC) on the Orbis database - Essay Example Apple has already launched its iphone in India using a marketing strategy wherein it launched its phones in eight Indian cities at midnight of August 22, 2008. As pointed out in an article printed from Wharton, Apple’s strategy in India was different from its launch strategy in the United States, where the company followed a different strategy. As articulated by Professor Peter Fader of Wharton: â€Å"Here in the U.S., Apple basically wanted to bust the market open all at once. So, they had all these people lined up all around the block, and when they flipped the switch -- boom! -- the market existed. In India, its almost like they are doing a test market.† (www.knowledge.wharton.upenn.edu). The launch was a small scale one and was carried out without much fanfare. This report will address various other marketing aspects of Apple’s strategy in India and recommend measures that could be taken in this regard. The development of the iphone is a relatively recent development in the electronics industry, which relies upon 3G networks in order to operate efficiently. The 3G generation of mobile networks is expected to complete the worldwide process of global communication (Lindemann et al, 2003). Mobile communication systems, if effectively provisioned and utilized, could provide a means to include a range of new services with different quality of service requirements, so that radio resources can offer a high capacity level of service over a planned coverage area. In a 3G scenario, RRM functions will play a pivotal role because they influence system efficiency and the operator infrastructure cost. In providing an optimum level of quality of service, two major aspects would be important, i.e., the network planning in terms of features such as the number of cell sites and their design and location, as well as the radio resource allocation or the manner in which the resources are

Free

Free Will vs. Determinism Essay Free will and determinism are two opposing beliefs as far as responsibility for outcomes or results is concerned. Free will signifies that as we make choices and decisions by ourselves, we become responsible for the results of our decisions and actions. Determinism, on the other hand, tells that humans have no influence on the future and its events and that human beings’ influence on their future is determined by present and past occurrences. In this writing, we present an analysis of the realities of these two philosophies. We will go through two stories: Daisy Miller, a novel by British author Henry James; and The Yellow Wallpaper, a short story by American writer Charlotte Gilman. Our goal is to find out the extent of free will and determinism. Is reality a mix of these two principles? DAISY MILLER The main characters in this novel are Daisy Miller, a beautiful American girl, and her suitor Winterbourne, also an American. In their encounters in Switzerland and Italy, they fall under the scrutiny of people in the society surrounding them. Daisy’s flirtatious attitude is frowned upon by Mrs. Walker, a fellow American who owns a parlor in Rome. Mrs. Costello, Winterbourne’s conservative aunt, strongly disapproves of Daisy’s because she agreed to date with him after only a half hour of being acquainted with each other. Their Free Will Prevails Over Other People’s Opinions. Daisy is not dissuaded by the disapproving eyes of the other Americans, neither is she affected by the ineffectual attitude of her own mother. Winterbourne, on his part, continues to court Daisy despite the disapproval of his conservative aunt; It is their free will that made them stand against the minds of these other people who could have otherwise, influenced their decisions. Winterbourne could have acceded to his aunt’s desire if he chose to but he followed his own will and pursued courting Daisy. Daisy could have chosen to change her ways to gain the approval of her compatriots considering that they are all in a foreign land but she stuck to her own will to act and behave as she really is, although they can consider her as some sort of an outcast; someone who is not accepted in the society where she moves. Determinism Can Be More Closely Associated with Daisy’s Death. The novel was set in the 19th century during which time, the â€Å"Roman fever† (malaria) was endemic to many Roman neighborhoods. Winterbourne warns Daisy about its dangers upon seeing her in the Colosseum. Daisy rushes home but still, she catches the fever and dies a few days later. She could have been more careful and avoided catching the illness but this could be considered as something that is more out of her own control. This can be compared with accidents which can occur no matter how much care is taken by a person. There are outside forces that can go beyond one’s control. THE YELLOW WALLPAPER This is the story of a wife who falls into complete insanity after being locked up in the upstairs bedroom of a mansion rented by her husband, a physician, so that she can ‘recuperate’ from a ‘temporary nervous depression’ during one summer vacation. Determ inism is Observed from the Outset of the Story. The woman, who narrates this story as a series of journal entries, is locked up inside the bedroom against her will. She could not go out nor see the outside world, nor see her baby. She is completely controlled by actions of her husband. Her Free Will, at the Same Time, Remains Strong Within. Although she has fallen into insanity, her desire for freedom is made manifest by the visions that she sees in the wallpaper, especially the figure of a woman who is trying to escape from the bars of the shadows. In her mind, she has to free the woman in the wallpaper, thus she strips the designs off the wall, later on believing that she is the woman who has escaped from inside the wallpaper. In the end of the story, thinking that she is ‘free at last’, she steps on the unmoving body of her husband, symbolizing that she has triumphed and that her will and desire for freedom has been achieved. SIMILARITIES AND DIFFERENCES BETWEEN THE TWO WORKS Both â€Å"Daisy Miller† and â€Å"The Yellow Wallpaper† are set in the 19th century. There were existing conditions at that time that interplayed in the plots of the stories: the Roman fever endemic that caused the death of Daisy Miller and androcentrism or male domination in human affairs that gave power to the physician to lock up his wife. In spite of these factors, the main female characters both carry in them strong wills. In â€Å"Daisy Miller†, the main characters live their lives in the outside world mingling with various personalities, as contrasted with the main character in â€Å"The Yellow Wallpaper† who is locked up inside a barred room, dealing with herself all along. CONCLUSION From the above works, one may deduce that a person has a strong will and determination to do or to have what he wants without having to give to an outside factor neither any credit for a desired result nor any blame for a bad outcome. Factors beyond a person’s control, as strongly suggested in determinism, can truly cause the outcome in a situation but the interplay of free will always exists along with it. Works Cited Gilman, Charlotte. The Yellow Wallpaper. United States: New England Magazine. 1892. Print James, Henry. Daisy Miller. United Kingdom: Cornhill Magazine. 1878. Print

Exchange as a Basis of Social Life

Exchange as a Basis of Social Life Why, and how, have anthropologists argued that exchange is the basis of social life? Exchange is an act of giving something to somebody or doing something for somebody and receiving something in return.[1] According to the Encyclopaedia of Social and Cultural Anthropology, exchange is the transfer of things between social and actors.[2] Things can be human or animal, material or immaterial, words or things. The actors can be individuals, groups, or being such as gods and spirits.[3] In wide interpretation, trade and barter are examples of some kinds of exchange. In this essay, I assume that the gift-exchange is the basis of social life. From the 18th and 19th century, anthropologists became more interested in the topic of exchange. In the past century, there is a growing concern on the complex societies, i.e. the West. It leads to a more critical investigation for the anthropologists on exchange in West, when anthropologists such as Gregory discovered that exchange is linked to economy. By now, exchange is a universal activity. Moreover, anthropologists realized exchange is central to all peoples lives. Mauss stated that, exchange is a total social phenomenon.[4] In the following, I will discuss why anthropologists argued that exchange is the basis of social life. Exchange and Reciprocity The ideological pure gift is very rare in primitive societies. In most of the time, it is a moral to return the gift to the giver. Parry (1986) take the point that the gift is always am Indian gift, which means an equivalent term in return is required.[5] Parry took this point from his investigation on the gift contains some part of the spiritual essence of the donor. And this constrains the recipient to make a return.[6] Thus, we can see that the exchange is related to reciprocity. According to Mauss, gift are the primitive analogue if the social contract, then they clearly carry a social load which in centralized politics is assumed by the state.[7] This is the reason why anthropologists argue exchange is the basis of social life. Let us take the classic example of gift-exchange: the Maori hau. Logically, the hau explains why gifts are repaid. Mauss traces different forms of exchange in order to make out the relation between exchange and reciprocity with the social life. In this essay I will trace different form if In this essay, I will discuss about different types of gift-exchange in different types of society, ranging from tribal societies, i.e. the Trobrainders and Kabre, to the modern daily lives exchange, i.e. Christmas gift exchange and garage sale exchange. These rituals shows how anthropologist argue the statement with the observation or fieldwork The Trobrianders Kula During Malinowskis fieldwork in Trobriand, he clearly examined the essentials of the Kula for Trobrianders and other Melanesia islands in Papua New Guinea. The Kula is a form of intertribal exchange between the Melanesia Islands. It is different from the Oceanic form of exchange. The Kula is based primarily upon the circulation of two articles of high values, but of no real use. The gifts are carried in a circular route which covers miles away over many communities inhabiting a wide ring of islands. All the main transaction in the Kula is public and ceremonial, and it is carried out according to its definite rules. One of the major characteristics of the Kula exchange is that the two items are travelling in different directions: the necklaces (soulava) travel in the direction of clock hand; while the armshells (mwali) in opposite direction. According to Malinowski (1920), both articles never stop for any length of time in the hands of any owner; they constantly move, constantly meeti ng and being exchanged.[8] Kula is essential for the Melanesian because of its sociological function. Sociologically, Kula creates partnership for a lifelong relationship. It is based on a fixed and permanent partnership and relationship which binds people from different tribes into couple some thousands of individuals. As Malinowski observed, the partnership implies various mutual duties and privileges, and constitutes a type of inter-tribal relationship on an enormous scale.[9] Malinowski stated that two Kula partners have to Kula with one another and exchange other incidentally; they behave as friends, and have a number of mutual duties and obligations, which vary with the distance between their villages and with their reciprocal status.[10] He also mentioned that the Kula partnership is one of the special bonds which unite two men into one o the standing relations of mutual exchange of gifts and services so characteristics of these natives.[11] There is a network of relationships in the Kula ring which men know and exchange with each other. In some situation, they will meet in the inter-tribal meetings. Thus, Malinowski pointed out that men are bound together by one common passion for Kula exchange and also, many minor ties and interests. What keeps the relationship long-lasting is the reciprocity of gifts to the giver in the Kula ring. It is expected that the receiver will give back a fair and full value of gift to the giver. Similarly, a fine article must be replaced by the one with equivalent value, not by several minor ones. Gift economy in Kabre In Exchange (1999), Piot explore the understandings about persons, hierarchy and agency that operate in the exchange context in the Kabre society. Same as the Trobrianders, people in Kabre are expected receiver will have to return the gift to the giver. In society, especially in Piots situation he could not understand French when he first came to Kabre gift-giving is a kind of surrogate language. From his experience, Piot suggested that the gifts were attempts to communicate, to bridge the gap between us, to express relationship.[12] He realized that the gift-giving is a type of moral inquiry, which is an interrogation of the other.[13] Despite, there are various forms for exchange in the Kabre society, all forms of exchange are motivated by the practical need of one of the parties.[14] There is a desure to establish social relations behind the Kabre exchange. They are likely to begin ?kp?nt?r? with another person through exchange. Thus, all the exchange in Kabre society is to do with relationships as with utilities. Moreover, through further exchange of items with greater value or quantity, the relationship grows. It is a great sign of friendship. Sometimes, when the relationship of two families grows bigger, there will be an arrangement of marriage so that the relationship will not be broken. If this works, then there will be another marriage in the next generation and so on. As a result, the relationship between the two families will last forever. Economically, Piot argued that the Kabre gift exchange system generates the increased involvement in the wage and commodity sector. He pointed out that by allowing labours to participate more fully in the gift-giving by making money, social relations will then be expanded.[15] Piot take the point that persons use things to gain access to persons rather than that they use persons to gain access to thing.[16] Piot also claims that any gift given establishes a relationship between two persons, hence giving is always tied up with control, power and the appropriation of an other.[17] In the Kabre, exchange does not only form friendships. In the meantime, it forms another basis of social life the formation of marriage, kinship groups and affinity. Gifts Exchange in Christmas Now, let us look at how modern anthropologists argued the statement through their observation of peoples behaviour in the West, capitalist societies. The exchange of gifts is very popular in many parts of the world. In the following, I take in the account that exchange takes place with a generalized medium of exchange, i.e. money. Thus, in order to facilitate trade, barter give way away to selling (C-M), and then the money is then used to buy other commodities (M-C).[18] Carrier examined peoples mindset on exchanging Christmas gifts and he found that it does related to their social relations. The heightening sociality of Christmas highlights the importance of exchanging of gifts, and it reflected peoples Christmas shopping behaviour to the basis of social life. According to Caplow, parents and young children exchange gifts in an unequal value and quantity. In most of the time, the gifts from the parents to their young children have more in quantity and also in value. There is no expe ctation of equivalent return in this relationship. Whereas, for gift exchange between the spouses, there will be an active concern on the gifts are approximate equal in value.[19] Carrier (1993:58) suggested that it is more likely for people to show their affection to their family within a close kin by exchanging Christmas present. As the relationship become more distant, people are less likely to show their affectionate. Rather, it would be a more alienated giving and marks the relations which will be fairly impersonal utilitarian.[20] As mentioned above, apart from exchanging Christmas gifts in Christmas Eves feast, shopping for Christmas gifts is also a highlight for the exchange and it also maintain the basis of social life. Carrier (1993:63) takes the point that the range of social relations will be greater than normal when purchasing for the items. He suggested that this would be an annual ritual to convert commodities into gifts. This ritual allows us to celebrate and recreate personal relations with the anonymous objects available to us.[21] Moreover, Boxing Day allows merchants to celebrate the hierarchical relations outside their households. Seemingly, Christmas is just exchanging Christmas gifts between family and friends. In reality, through exchanging Christmas gifts, it celebrates relations with family, and also those who are distinct from relation in the outside world. Carrier (1993:69) take the point that Christmas is also a reunion of families sanctified and chastened by tender memories and associat ions; and let the social intercourse of friends, with pleasant reminiscence, renew the ties if affection and strengthen the bonds of kindly feeling.[22] Garage sales is American society Some anthropologists look at peoples daily life activities in the West to argue that exchange is the basis of social life. Similar to Christmas gifts exchange, most of the commodity exchange in the West belongs to the category sell-in-order-to-buy in peasant markets which money act as the generalize medium of exchange, i.e. C-M-C. Herrmann looked at the US garage sale exchange culture in order to investigate the social relationship built between the buyer and seller. Herrmann (1997:915) suggested that garage sale exchange allows the neighbours in the neighbourhood come to know each other, as the neighbors are attracted by informal open invitation to the public to stop by and look over the garage sale goods.[23] Moreover, Herrmann (1997:915) also take the point that some neighbourhood garage sale takes place in order to attract the neighbor out of their houses for social interaction. Furthermore, exchange in garage gift generates gift relations. According to Stone Age Economics by Sha lins (1974: 193-194; Gregory (1992:926)), exchange between family members or close kins usually belongs to generalized reciprocity. Thus, in garage sale exchange, the items are given to generalize others. By giving inexpensive garage as a gift, personal networks will then be solidified. In this case, social relations value more than profits. Aside from bringing social interaction and relationships, garage sale ethos also includes friendliness and social egalitarian. Garage sale provides the participants the sense of justice. Low price is the hallmark of garage sales exchange. Thus, a just price for an object is constructed through exchange.[24] Besides, Herrmann (1997:915) bring up the point that social inequalities are reproduced in the garage sales exchange, but it this social inequalities will be muted by the face-to-face egalitarian. This is because social markers such as gender, status, races could act as the factor affecting the transaction of garage sale exchange.[25] Thus, we can see that exchange shows the social basis of the society. Bibliography Carrier, James (1993): The Rituals of Christmas Giving, in Unwrapping Christmas by Miller, D. (ed), Oxford, United kingdom: Clarendon Press, pp.55-74 Carrier, James (1996): Exchange, in Encyclopaedia of Social and Cultural Anthropology by Barnard, Alan and Spencer, Jonathan (1996), USA and Canada: Routledge, pp. 218-221 Drucker, Philip: The Potlatch, in Tribal and Peasant Economies by Dalton, George (1967), Austin, USA: University of Texas Press, pp.481-493 Gregory, C.A.: Exchange and Reciprocity, in Comparison Encyclopaedia to Anthropology by Ingold, Tim (1994), London, United Kingdom: Routledge, pp. 911-939 Herrman, Gretchen M. (1997): Gift or Commodity: What Changes Hands in the U.S. Garage Sale?, American Ethnologist Vol. 24. No. 4 (Nov., 1997), Blackwell Publishing, pp.910-930 Hornby, A S (2000): Exchange, in Oxford Advance Learners Dictionary of Current English, New York, USA: Oxford University Press, pp. 433 Malinowski, Brownislaw (1920): Kula: The Circulating Exchange of Valuables in the Archipelagos of Eastern New Guinea, in Tribal and Peasant Economics by Dalton George (1967), Austin, USA: University of Texas Press, pp. 171-184 Malinowski, Brownislaw (1920): Tribal Economics in the Trobriands, in Tribal and Peasant Economies by Dalton George (1967), Austin, USA: University of Texas Press, pp.185-223 Malinowski, Brownislaw (1922): The essentials of the Kula, in Argonauts of the Western Pacific, London, United Kingfom: Routledge, pp. 81-104 Mauss, Marcel (1970) [1954]: The Gift: Forms and Functions of Exchange in Archaic Societies, London, United Kingdom: Cohen West Parry, Jonathan (1986): The Gift. The Indian Gift and the Indian Gift', in Royal Anthropological Institute of Great Britain and Ireland Vol. 21. No. 3 (Sept., 1986), pp. 453-473 Piot, Charles (1999): Exchange, in Remotely global: village modernity in West Africa, Chicago, USA: University of Chicago Press, pp. 52-75 Shalins, Marshall (1974): The Spirit of the Gift, in Stone Age Economics, Chicago, USA: Aldine-Atherton, pp.149-183 Shalins, Marshall (1974): On the Sociology of Primitive Exchange, in Stone Age Economics, Chicago, USA: Aldine-Atherton, pp. 185-275 Weiner, Annette B. (1988): Introduction, in The Trobrainders of Papua New Guinea, New York, USA: Harcourt Brace Jovanovich College Publication, pp. 1-15 Weiner, Annette B. (1988): The Trobrainders: Past and Present, in The Trobrainders of Papua New Guinea, New York, USA: Harcourt Brace Jovanovich College Publication, pp. 17-31 Weiner, Annette B. (1988): Marriage and the Politics of Yams, in The Trobrainders of Papua New Guinea, New York, USA: Harcourt Brace Jovanovich College Publication, pp. 81-96 Weiner, Annette B. (1988): Men Working for Women, in The Trobrainders of Papua New Guinea, New York, USA: Harcourt Brace Jovanovich College Publication, pp. 111-123 Weiner, Annette B. (1988): Kula and the Search for Fame, in The Trobrainders of Papua New Guinea, New York, USA: Harcourt Brace Jovanovich College Publication, pp. 139-157 Hornby (2000:433) Carrier (1996:218) Carrier (1996:218) Gregory (1994:911) Parry (1986:454) Parry (1986:456) Parry (1986:467) Malinowski (1920) Malinowski (1922:85) Malinowski (1922:91) Malinowski (1922:91) Piot (1999:54) Piot (1999:54) Piot (1999:56) Piot (1999:73) Piot (1999:62) Piot (1999:70) Gregory (1992:912) It is one of the categories of production-of-exchange, i.e. commodity exchange Karl Marx developed. This type of commodity of exchange is identified as selling-in-order-to-buy in the peasant markets. Carrier (1993:55) Carrier(1993:58) Carrier (1993:63) Carrier (1993:96) Herrmann (1997:915) Herrmann (1997:916) Herrmann (1997:915)

Six History Shaping Beverages History Essay

Six History Shaping Beverages History Essay Tom Standage states in A History of the World in Six Glasses that the course of human history has been shaped by six beverages that are commonplace today. The roles of these beverages beer, wine, spirits, coffee, tea, and Coca-Cola are explained in roughly chronological in the book. Although all of these drinks have helped advance culture, some were more important than others in this respect. In order of importance, the arrangement of the drinks would be quite different. Beer, the most important, was discovered long before the emergence of civilization, when people lived as hunter-gatherers. The transition to farming was a major step towards civilization, and while the reason for it is still controversial, beer seems to have been a factor. One theory suggests that the popularity of beer necessitated a steady supply of grain, which was required to make beer, and brought about the cultivation of it. Because beer was drunk prehistorically while still fermenting and rich in protein and vitamins, it allowed farmers to consume less meat, thus assisting the switch to farming. Furthermore, the Ancient Mesopotamians and Egyptians regarded beer as a drink given by gods, which contributed to the conversion of storehouses for surplus food into temples where offerings were made to these gods. Beer was a crucial factor contributing to the conversion to farming, and as a result, the beginning of civilization; it was undoubtedly a major catalyst for advancing cultur e. Coca-Cola, often associated with commercialization and globalization, is the second most important catalyst, especially since globalization is viewed today as an indicator of a high degree of advancement. The beverage evolved from being a strictly American product to its now internationally famous status in just over a century. As its popularity spread throughout the world, it brought many American values, such as liberty, with it. In fact, Coca-Cola was the very embodiment of these values in World War II, during which the Axis countries of Japan and Germany used the drink to portray the United States and the Allies negatively, denouncing the concepts associated with it. Bottles of Coca-Cola contained more than a soft drink; they contained complex ideas that entire governments have been based upon. Next in importance in the line of beverages that influenced history is coffee. Coffee originated in the Arab world, but it had a much greater impact on Europe. More important than the drink, itself was the place that it was often served in: a coffeehouse. In coffeehouses throughout Europe, discussion and debate, as well as gossip, took place. Many people learned of current events in coffeehouses, and others made scientific advancements after academic discussions occurred there. Inevitably, political ideas were also spread in coffeehouses, as in the case of France, in which a revolutionary war for fair rights started at a cafà ©. Coffee, which sharpens the mind, promoted new ideas and discoveries through discussion, and even helped start a revolution. Though not as powerful as beer, Coca-Cola, or coffee were, tea assisted the development of culture. The Industrial Revolution in 18th-century England caused the introduction of numerous factories, and tea, served to the workers of these factories, kept them alert and prevented illness. It also increased the demand for crockery, fueling commerce even more. Tea had a large effect on Asia, specifically China and India. The Opium Wars, the result of the trade of opium because of the demand for tea, ended with China engaging in wider trade with other countries. In India, the cultivation of tea started by the East India Company created a new industry and eventually made India the largest producer of tea in the world. Tea contributed to the advancement of culture by furthering industrialization in several modern-day nations, as well as increasing international trade. In the Mediterranean basin, wine played a moderate role in shaping history, evident in its representation of sophistication in the area at the time. In Greek symposia, wine accompanied intellectual discussion in subjects like literature and philosophy. At some symposia, kottabos, a less academic drinking game, took place instead. Wine was associated with art as well as academics; the amphorae in which wine was stored contained motifs that are now symbols of Greek culture. Additionally, wine became widely drunk in Ancient Rome, where convivia, the Roman counterpart of symposia, took place. In both Greece and Rome, wine helped to differentiate classes higher classes consumed higher-quality wine. This widespread alcoholic drink took the place of beer, promoting intellectual thinking in casual assemblies and emphasizing differences between social classes. Spirits were the least significant beverage discussed by Standage, but nonetheless, they were indispensable drinks that aided the advancement of culture. For instance, grog protected British sailors against scurvy; this helped Britain establish its supremacy at sea. For the English colonies, rum lowered dependence on European imports, as it could be distilled from inexpensive leftover molasses. The Molasses Act of 1733, passed by England to stop the importation of molasses from the French into the colonies, produced negative feelings toward England, and was one of the factors leading to the American Revolution. On the other hand, rum was one of the main currencies involved in the slave trade from Africa, a step backwards in the development of culture. Spirits affected human history both positively and negatively, and while it assisted the advancement of culture, it also hindered it. Beer, Coca-Cola, coffee, tea, wine, and spirits have all had considerable effects on human history. These beverages, which are frequently consumed even now, can tell the story of the progress of civilization solely through their respective roles in it. Some have played a more important part than others in shaping world history, but they have all unquestionably served as catalysts for advancing culture.

Religion :: essays research papers

Religion "Religion" is a simple word that divides humanity in several groups. It is the claim of many influential Christian and Jewish theologians that the only genuine basis for morality is in religion(Nielsen 13). The morals and beliefs of children are greatly influenced by their home life. It is sad how children grow up, not able to research into their beliefs, but conform to the beliefs that have run in their families for generations. Not many children break away from the traditional religion in their family because it has been practiced and influenced for many years. If one should participate in breaking tradition, he could be challenged by the family to show reasoning behind the change(Kaplan 258). In doing this, society still will be diverse, but at least that is one more person trying to express an opinion. The Old Testament is an accurate and valid resource to use when trying to explain Christianity and faith. For example, it is amazing how one can justify his faith to a strong Catholic family whentrying to prove that salvation is a free gift and not a time card for "good works." There is much difference between the religion of Catholicism and non- denominational Christianity. Though both groups believe in one God, the same God, growing up in the midst of the bickering of the two groups can confuse a child and bring bitterness toward this God that Christians believe is all-loving. School is an area where temptations are thrown in people's faces each day. Many people are challenged each day in these situations; children may be challenged in their home or in school because of the issue of salvation and trying to maintain a strong-willed mind as a young Christian. Catholic children are taught their religion in CCD classes, and the result is the children learning to be good in order to go to heaven. Many of the the things they are taught come from the Old Testament. The Christian Bible includes the Old Testament unlike Judaism where their bible is the Old Testament. Children learn Christian virtues such as faith, obedience, piety, chastity, love, mercy, and humility(Garner 272). Catholic children are also taught that if they do sin, than they simply can go confess their sins to a priest and then they are forgiven. According to the Old Testament, salvation is free gift and forgiveness is given straight from God, not through some high standing official in the Church. Catholics are given a bad name, and their religion is considered to be hostile towards others and unethical at times(Hudnut 22).

Molecular Nanotechnology and Literature :: Cause Effect Science Technology Essays

Molecular Nanotechnology and Literature Imagine a world where you could have anything you wanted. Gold? Here it is. A new car? Presto. Diamonds? Oh, here, please have some of mine, there's more in the back. Of course, this is not our world at the present, but it might be the world of the future. Molecular nanotechnology will be able to provide whatever one needs or wants, for free or for a minuscule amount of payment. However, it will not only affect commercial and material goods. It will affect medicine, war and weaponry, law enforcement, espionage, entertainment, disposal of waste and garbage, and even literature. Literature will perhaps be affected in a greater way than one may think. But before I get to that, let me explain what, exactly, molecular nanotechnology is. In l 959, Nobel Prize-winning physicist Richard Feynman put forth an idea. His idea was that anything could be made from the ground up, out of individual atoms or molecules. This is nanotechnology: the working or manipulation of individual atoms or molecules, one at a time, and positioning and lining them up precisely and repeatedly, until enough accumulated to form a large-scale, usable entity. Feynman didn't name it and outline the science, however. This was done by K. Eric Drexler. In the 1970's, when he was a student at MIT, Drexler came up with an idea of nanotechnology, and outlined the possible uses of it. He thought that if one had the ability or technology to work with individual atoms and molecules, then one could make a box that would transform common materials into beef. It sounds strange, but that was the idea. The idea was that you could open the door, toss in some stuff, work the controls, and two hours or so later: out rolls some fresh beef. It sounds odd because we a re taught that beef comes from cattle, not from a box of grass clippings and old sneaker insoles. But it really does make sense. Cattle use only a few materials when making beef: grass, air, water, sunlight. When they are digesting that junk, they are merely rearranging the molecules to form characteristic patterns of beef. The only real difference between the methods of beef-production of cows and Drexler's box is that cows make beef using enzymes and liquids, where reactive agents randomly collide, and Drexler's box makes beef mechanically. Drexler states that the molecules and atoms would have to be manipulated by tiny, tiny robots, commonly referred to as "assemblers.

Raising a genderless baby: The Case of Storm Stocker Essay

Raising a family of three children is no easy feat to begin with, and the Stocker family of Toronto, Ontario has made one decision regarding their new baby that will hardly make it any easier. Mrs. Stocker gave birth to her third child on new years day of 2011, and accompanying the proud new parents e-mail to friends and families announcing the baby’s birth, was a rather controversial statement; â€Å"We’ve decided not to share Storm’s sex for now — a tribute to freedom and choice in place of limitation, a stand up to what the world could become in Storm’s lifetime (a more progressive place? †¦).† (CTV 1) Mr. & Mrs. Stocker had decided to raise their new baby boy or girl, with out the socially constructed pre-text of masculine or feminine gender traits, regardless of what the physical sex of the baby was. It is important to point this baby is neither a hermaphrodite nor born as a transsexual, but is completely anatomically healthy or â⠂¬Ëœnormal’ so to speak. The parents are simply keeping the sex of the baby secrete as to deprive society, and in the future its peers, teachers, coaches etc. of influencing it’s formation of gender and self. This highly controversial decision is however, fulfilling Freud’s notion of removing gender from the realm of biology, thus overcoming biological essentialism, and moving it into society, which he believed was the dominant force influencing how gender develops. In the modern era, however, the decision to keep baby Storms sex a secrete was met with significant controversy from American media, ABC news stating; â€Å"While child development experts applaud the family’s efforts to raise their child free of the constraints of gender stereotypes, they say the parents have embarked on a psychological experiment that could be potentially disastrous.† (ABC 1) while in Canada and internationally, especially in European countries such as Sweden and Finland where this is not unheard of, its been more readily accepted. Finnish people often choose specific diction to speak about themselves and others in a very neutral way which includes gender neutrality; â€Å"This rhetoric is based on a kind of moral code: it is highly valued to be seen and treated without particularities, without bodies, as a  person in your own right, without gender, without class, without ethnicity, without locality† (Lahelma 8) and in Sweden the government has actually updated the national Encyclopedia to account for the rising trend of parents raising their children genderless, adding the genderless pronoun â€Å"hen† to accompany the masculine â€Å"han† and feminine â€Å"hon†. And the trend isn’t just limited to linguistics. Recently â€Å"†¦the World Economic Forum declared Sweden the most gender-neutral country in the world, and gender neutrality is changing Swedish culture in profound ways. A children’s department store has dissolved its â€Å"girls† and â€Å"bo ys† sections†¦Ã¢â‚¬  (Tietal 36). Freud would, however, have to agree with ABC news’ declaration that the results could be â€Å"potentially disastrous† as he viewed gender intringently linked to self-identity as well as sexual orientation. It is safe to assume Dr. Freud would view this decision to shelter the child as a psychological experiment destined to end in failure, resulting in a man or women not properly assimilated into society and bound for a miserable existence. However, as Sandra Harding said â€Å"What you see, what you find important, and how you understand the world depends on your ‘standpoint’† and as more recent feminist research has uncovered Freud’s beliefs in a binary set of man or woman is not necessarily true. Feminist Epistemology of society and science exposes how the commonly accept binary couple of male/female or masculine/feminine influences our conception of knowledge and how we come to conclusions, and even in American media it is quite pronounced the male/female roles have began to blend or at least have come to have changed since Freud’s time; â€Å"The stereotypes of boys were that they were self-sufficient, non-empathic, tough and good at war, and Girls were trained to be empathic and caring and more nurturing, are all falling apart. You even see tough football players bawling nowadays† (ABC 1). It would not necessarily be harmful for the baby to grow up in-between or with-out th e masculine/feminine binary because it is socially constructed anyway and growing up with-out it, or perhaps better put, on the outside of it, simply creates a new paradigm for baby Storm. Because men have held such a dominant role influencing research and education it has skewed history and research to man’s own advantage, resulting in a unidimensional view of gender and power almost always at the women’s expense  (Luecke 138). As Kimmel said in our textbooks, the phenomenon of biasing knowledge is always more pronounced when one group homogeneously controls political and ideological systems, which have up until very recent times been controlled strictly by males, giving them the conceptual power over gender, sexual orientation and almost every other field of research known to man. Though in recent decades much progress has been made on this issue, there is still much bias on part of male dominated research resisting the inclusion of minorities and feminist epistemology which needs to change in order for better research methods and more accurate out comes, especially from a constructionists approach to gender. As Sharlene Hesse-Biber put it; â€Å"If present science is distorted by the predominance of male perspectives, would not science become more objective by the deliberate inclusion of views from women, minorities etc.† The Social Constructionist Approach diverges from Freud’s belief in masculine/feminine binaries in that it acknowledges the contextual importance of gender and sexuality. The time, place, power and culture all play a part in defining what is considered masculine and what is feminine, concluding that gender and sexuality are not constants, but variables in a perpetual flux, resulting from the ebb and flow of societal norms and what social groups are in power influencing those norms. Storms identity as he grows up will certainty be influenced by his interactions with media, society and his parents but that influence will be minimized because of his immunity to the power of gender and sex stereotypes, living in, presumably, blissful ambiguity. And in many ways this gives him a certain power over us, or at least a power to change or blur the gender norms as he grows up; â€Å"It is impossible to explain gender without adequately understanding power – not because power is the consequence of gender difference. But rather because power is what produces those gender differences in the first place† (Kimmel 116). The case of Storm Stocker, while highly controversial, cannot be declined the notion of fascinating and perhaps highly influential on this centuries gender and sexual norms – thus society itself. This case as analyzed through intersectionality is perfect to highlight the many ways in which race, class, gender and sexuality all come to act as social forces on us as we develop in our given environment (Kennedy & Hellen 36). As we watch Storm  mature into whatever Storm aspires to be, Storm will be simultaneously turning back millennia of stereotypes, biases, roles and assumptions that have been entrenched in our global society. The potential for real social change stems from the point where other individuals who have been raised and socialized similarly to storm, organize and create social movements to further awareness and understanding of neo-gendered individuals (Madison & Shaw 435). In this way Storm and their contemporaries will show us how the binary concepts of man/women have been one of the most pervasive forces locking us within a certain realm of action and understanding dictated strictly by the reproductive organs we were born with. Who we love, how we love are all subject to change as â€Å"Our identities are a fluid assemblage of the meanings and behaviors that we construct from values, images and prescriptions we find in the world around us† (Kimmel 112). Works Cited â€Å"Baby raised without ‘gender’ sets off debate | CTV News .† CTV News | Top Stories – Breaking News – Top News Headlines. N.p., n.d. Web. 1 Oct. 2012. . â€Å"Baby Storm Raised Genderless, or Without a Gender, a Dangerous Experiment, Say Child Development Experts – ABC News.† ABCNews.com – Breaking News, Latest News & Top Video News – ABC News. N.p., n.d. Web. 1 Oct. 2012. . Biber, Sharlene Nagy. Handbook of feminist research: theory and praxis. Thousand Oaks, Calif.: SAGE Publications, 2007. Print. Harding, Sandra. â€Å"Feminist Standpoints.† Handbook of feminist research: theory and praxis. Thousand Oaks, Calif.: SAGE Publications, 2007. 46-64. Print. Kennedy, Natacha, and Mark Hellen. â€Å"Transgender children: more than a theoretical challenge.† Graduate Journal of Social Science 7 (2010): 25-42. Print. Kimmel, Michael S.. The gendered society. New York: Oxford University Press, 2000. Print. Lahelma, Elina. â€Å"Female Paths To Adulthood In A Country Of ‘Genderless Gender’.† Gender & Education 24.1 (2012): 1-13. Academic Search Complete. Web. Luecke, Julie. â€Å"Working with Transgender Children and Their Classmates in Pre-Adolescence: Just Be Supportive.†Journal of LGBT Youth 8.2 (2011): 116-156. Print. Maddison, Sarah, and Frances Shaw. â€Å"Feminist Perspectives on Social Movement Research.† Handbook of feminist research: theory and praxis. Thousand Oaks, Calif.: SAGE Publications, 2007. 434-454. Print. Teitel, Emma. â€Å"Neither He Nor She.† Maclean’s 125.16 (2012): 36. Academic Search Complete. Web.

Dove Evolution of brand Essay

In 2007, Unilever’s Dove was the world ‘s number-one â€Å"cleansing â€Å" brand in the health and beauty sector. Dove Competed in all categories like cleansing bars, body washes, hand washes, face care, hair care, deodorants, anti-perspirants, and body lotion.Their competitor are P&G (Procter and Gamble’s) ivory, KAO’s Jergens, Beiersdorf’s Nivea. The first Dove Product â€Å"Beauty Bar† was launched in 1957 with campaignâ€Å" Dove Soap doesn’t dry your skin because it’s one-quarter cleansing cream†. Dove positioning their product to functionality superiority product. It’s can no longer be accepted because functionality meant different things in different categories Dove was tapped to become master brand in 2000, Dove entries in all personal categories and Dove become masterbrand. To build masterbrand needed to do something different. Dove do a process of exploratory market research, consultation with experts, conversation with women, and message testing led to â€Å" The Campaign for Real Beauty†. Now Dove success become masterbrand under the title of The Dove Campaign for Real Beauty. Dove success giving a single identity to the wide range health and beauty products. Dove also organizing for brand management to support this champaign. Read Also:  Ideas for an Exploratory Essay Question & Analysis 1. What is brand in the definition of Dove ? Answer : Based on Merriam-Webster, Dove is a. a small wild bird that is related to pigeons b. a gentle woman or child c. a person who does not want war and does want peace Dove is a symbol for peace, love and honesty. Dove Brand definition is a soap that give you real beauty because its more gentle than another soap so it would not dry out your skin the way soap did. So people does not worries about dry skin if used it because it was not technically soap at all. It is milder than soap-based bars. 2. What does Dove’s market positioning in the 1950s? What is its positioning in 2007? Answer : In 1950’s The first Dove product, called a beauty bar was launched in 1957. It was positioned upon its function as a superior product that doesn’t dry out the skin the way soap did. It was marketed through a mix of marketing communication tools like the Television, print media and bill boards. The advertising message was â€Å"Dove soap doesn’t dry your skin because its one-quarter cleansing cream† which was illustrated with photographs that showed cream being poured into a tablet. The advertising aspired to project honesty and authenticity, preferring to have natural looking women testifying to Dove’s benefits rather than stylized fashion models. In 2007 Dove become a Masterbrand, its name is used for all beauty bar category in Unilever, such as deodorants, hair care products, facial cleansers, body lotions, and hair styling products. The old positioning of Dove is focus on functional superiority and it can no longer be accepted because functionality meant different things in different categories. After a process of exploratory market research, consultation with experts, conversation with women, the positioning of Dove is â€Å"The campaign for Real Beauty†. The campaign begin with using ordinary people in supermodel contexts and for books of nudes featuring plain-looking models. The result was the so-called Tick-Box campaign. In this campaign, billboards were erected and viewers were asked to phone 1-888-342-DOVE to vote on whether a woman on the billboard was â€Å"outsized† or â€Å"outstanding.† The next campaign  were known internally as the Firming campaign because they promoted a cream that firmed the skin. They featured six â€Å"real† women cheerfully posing in plain white underwear. The company wanted the ads to â€Å"change the way society views beauty† and â€Å"provoke discussion and debate about real beauty.† The next step in the campaign was particularly controversial. At a Dove leadership team offsite meeting, an effort was made to engage executives in the idea behind The â€Å"Campaign for Real Beauty† by filming their own daughters discussing their self-esteem challenges. Stage four of the Real Beauty campaign involved not an advertisement, but a film. The resulting digital film was known as â€Å"Evolution†. Given its unusual length, television was not an option, and in October 2006 the film was posted to YouTube and within three months, it had been viewed three million times. 3. How did Unilever organize to do product category management and brand management in unilever before 2000? What was the corresponding structure after 2000? How was brand meaning controlled before 2000 and how is it controlled at the time of the case? Answer : Before 2000, within a product category the firm often offered multiple brands, each led by a brand manager. In effect, each brand operated as a separate business, competing with its siblings as well as the products of other firms. A staff of brand assistants executed the policies of the brand manager. Each brand manager was charged with the responsibilities of a general manager in relation to the brand, including design of strategy, delivery of profit targets, and power over many of day-to-day marketing decisions such as advertising and target promotions that were needed to achieve profitability. In 2000, Unilever began to split responsibilty for a brand between two groups, one charged with development of the brand and the other charged with building the brands in specific markets. Brand Development was centralized and global in scope. Brand Building was decentralized according to the major geographic regions in which Unilever operated. Before 2000, brand meaning controlled by Brand Manager, but at the time of case brand meaning idea is created by Brand Development but bringing to life by Brand Building. 4. Spend a little time searching blogs, using Google search, and any social media, to get a sense of what people saying about Dove today. What does this discussion contribute to the meaning of the brand? Facebook Dove Indonesia have 23.027.326 Fans Followers Dove Indonesia : 19.4K Yes, people is feel the real beauty of themselves by using Dove. Dove makes the Real Beauty. Recommendation In the Future dove must be have line extension product such as cosmetic product, to enlarge their category product, but must have same positioning with their campaign â€Å" For Real Beauty† The position must be stand for a point of view Dove can enlarge their business to retail shop (cosmetic shop) to sell all dove product and communicated their brand. To organize Brand Management, Dove under Unilever must maintain split responsibility between Brand Manager and Brand Development.