Mini-Project Assignment 2 Customer Relationship Management and Essay

Mini-Project Assignment 2 client Relationship Management and E-Commerce Strategies - Essay ExampleThe e-commerce components, meanwhile, are seen as effective in extending the relationship dwell from the physical stores to the web, complete with orders and payments processing. These latter components too, goat be seen from the overarching perspective of the websites executing on good strategies for managing client relationships (Google, 2013 Google 2013b Green kettle of fish chocolate Roasters, 2004 Starbucks Corporation, 2013). II. Introduction The discussion here centers on comparing and contrasting the study activities focusing on the customers of both Starbucks and Green Mountain Coffee Roasters within their respective websites. This is done in light of how those customer-focused online activities are backed by information technology, and in light of being able to detect the e-commerce applications as well as the CRM strategies that work well for both sites (Green Mountain Coffee Roasters, 2004 Starbucks Corporation, 2013). III. ... That countries foot sucker for Starbucks is complemented by a large number of stores, totaling more than 18,000, with about half owned by the family and half being franchises. Looking at the financials, both have managed to do well over the novel years, but over a longer-term horizon of five years, one can see that Green Mountain Coffee Roasters share prices have been on a rollercoaster ride, while Starbucks share price has steadily amend over that period. Starbucks also has a market capitalization that is six times that of Green Mountain Coffee Roasters (Google, 2013 Google 2013b Green Mountain Coffee Roasters, 2004 Starbucks Corporation, 2013). IV. Comparison and Contrast Looking at the two sites at their syndicate Pages, one can see that there is a decidedly product focus for the two websites, with virtually highlighted products being front and center in large images in the two sites. The exception is that in the theme of Starbucks, there are links to engage the customer or visitor to the site on Facebook, Twitter, and what Starbucks calls My Starbucks Idea, which is a kind of forum where customers can share their ideas for products and experiences, and talk to other customers. Here we see a major set of customer interaction activities that, in comparison to Green Mountain Coffee Roasters, is more spicy and also front and center together with the products. Green Mountain Coffee in contrast has a more prominent focus on products on their Home Page, with no links for social media and forums baffle except for a provision for signing up to an email list. The social media interactions and the forum interactions provided by Starbucks can be considered